Brand Portfolio
At TTi - Techtronic Industries Co. - our brands are red-hot and our growth leads the home improvement industry. While driving our revenues from $300 Million to $3 Billion in just five years, we've exploded our share of the U.S. electric power tool market from 5% to over 20%.
Click a brand below for more information
BRAND OVERVIEW
Royal Appliance, headquartered in Glenwillow, Ohio, is a leader in vacuum cleaning products and floor care appliances including Royal®, Regina®, and the Dirt Devil® line of products. The Dirt Devil® Hand Vac has grown to become Royal's signature product and the largest selling hand-held vacuum cleaner in the United States. As one of the world's best known home category brands, Dirt Devil enjoys more than 98 percent brand name recognition. Dirt Devil products include uprights, stick vacs, canister vacs, hand vacs, and carpet extractors/shampooers. These products are sold through major retailers nationwide. Royal Appliance has operations in Glenwillow and Euclid, Ohio, and Ontario, Calif. The company was founded in 1905, making it the oldest vacuum manufacturer in the world.
